Work History

Self employed

Freelance UX Designer

May 2016 - current

• Designed and built a new homepage for sharesies.nz with the goal to increase sign-ups for users new to the stock market.
• UX lead designer for Amber, fashion loyalty app for Middle East based customers.

• UX app and web design for start-up breaking into US travel equipment rental market

Finesse.io

Co-Founder, Design Director

March 2015 - April 2016

• Designed and developed a web app for front-end designers to be able make css style iterations of any website.
• UX design for entire tool, from onboarding users to set up their account and project, to the main project environment that allowed users to make CSS/SCSS changes, inspect code, commit and push
• After gaining 800 sign-ups in a month from just the marketing site alone, we had to put this on hold due to personal & financial reasons which meant we weren't able to work on this anymore for now

AKQA, San Francisco 

Senior UX/Interaction Designer (freelance)

April 2015 - August 2015

• Concept and design of a new Fit Guide for Levi's and Dockers to improve discoverability of styles and increased sales. I used Sketch, Invision and made HTML/SCSS prototypes in Codepen
• UX/Wireframing for improvements to the checkout to enable customers to have their credit card details saved for a one-click checkout using Sketch & Invision
• UX design of key templates of the ecommerce site, including Category, Sub-Category and Product Pages. I used Sketch, Invision and made HTML/SCSS prototypes in Codepen
• Working largely on my own with one visual designer for some of the projects. 
• Working closely with the client, leading many of the client meetings and attending meetings on my own with them. 

Condé Nast UK, London

Lead Designer

July 2011 – November 2014 

• Responsible for design and branding of most editorial sites under the Conde Nast UK brand. These include wired.co.uk, vogue.co.uk, gqmagazine.co.uk, glamourmagazine.co.uk, cntraveller.com, houseandgarden.co.uk, bridesmagazine.co.uk. 
• Responsible for design and branding of magazine apps including Glamour & Vogue.
• Responsible for a team of 4 other designers, from junior to senior. I was responsible for directing them in design and UX as well as their training and development as designers.
• Liaising directly with all Executive Editors of the digital brands as well as the Editors and Art Directors of the magazines

Condé Nast UK, London

Senior Designer (freelance)

October 2009 – July 2011 (1 year 10 months)

• Senior designer for the redesign of gqmagazine.co.uk and glamourmagazine.co.uk

Fullsix, London

Senior Designer (freelance)

January 2009 – September 2009 (9 months)

• Senior designer for Waitrose.com, online shopping and delivery

Uber Digital, London

Senior Designer

October 2007 – November 2008 (1 year 2 months)

• I was the company's main visual designer across all web-based clients
• Work included a redesign for Leeds University and Divine Chocolate

Applied Works, London

Senior Designer

October 2006 – August 2007 (11 months)

• Focused solely on Astra Zeneca account.
• Project one became a full site redesign of all global product websites.
• Project two was a full intranet redesign, creation of accessible CSS and XTHML templates.
• I was the only representative of the company at key client meetings in Sweden.

Shift Ltd, New Zealand

Web Designer

July 2003 – May 2006 (2 years 11 months)

• Responsible for web design under the organisation’s user-centred design philosophy.
• Designed and built the front-end for a listings database.
• Assisted in creative concept development, business analysis and project costing
• Key clients were Enterprise Northland, Gold Coast Tourism, NZ Ministry for Culture and Heritage
• Teara.govt.nz won ‘Best Award for Interactive Media and Web Design’ 2005